Customer Segmentation: RFM Analysis
A step-by-step visual guide to RFM Analysis — the framework that scores every customer on Recency, Frequency, and Monetary value so you know exactly who to focus on.
Read article →Articles
Writing on data science
and how to teach it
Practical writing on data science, teaching, and what it really takes to work with data — for students, professionals, and anyone trying to make sense of it all.
-
-
What Most Data Science Courses Get Wrong (And How to Spot a Good One)
The data science education landscape is crowded — here's what separates programmes that build real skills from ones that just look impressive on paper.
Read article → -
You Don't Need to Be a Programmer to Lead a Data Science Team
A guide for managers and executives who work with data scientists but don't write code themselves — what to understand, what to delegate, and what questions to ask.
Read article → -
Why 'Get More Data' Is Usually the Wrong Answer
Before you invest in bigger datasets or more complex models, it's worth asking whether the problem is actually a data problem at all.
Read article →