Agents Hub

Real Industry
Challenges.
Applied Innovation.

We bridge the gap between academic research and enterprise needs — connecting faculty and top students with organisations to co-create solutions that deliver measurable business impact.

Institute of Systems Science
80+
Enterprise partners
200+
Projects completed
Top 10
Tech university in Asia

What is Agents Hub

Where enterprise problems
meet academic rigour

The Agents Hub is a structured co-innovation programme where organisations bring their most pressing technology and business challenges to . Our faculty researchers and graduate students then collaborate directly with your team — using cutting-edge methodologies and tools — to develop, test, and implement real solutions.

Unlike traditional consulting, Agents Hub projects are grounded in rigorous academic research while remaining commercially focused. You get fresh thinking, specialised expertise, and a dedicated team — all aligned to your business outcomes.

Applied Research

Every project is anchored in evidence-based methodologies, ensuring solutions are both innovative and robust.

Commercial Focus

We measure success by business outcomes: efficiency gains, cost reductions, revenue growth, and competitive advantage.

True Co-creation

Your team is embedded in the project — not just an end-user. This ensures solutions fit your context and your people adopt them.

Clear IP Arrangements

Transparent intellectual property agreements are established upfront so both parties benefit fairly from the work.

The Process

From challenge to delivered solution

A structured three-phase model designed for pace, clarity, and commercial impact — typically spanning 12 to 24 weeks.

📋 Define

Scoping & Alignment

We work closely with your leadership to define the challenge, success metrics, data requirements, and project boundaries. A Agents Hub project director is assigned to your account from day one.

  • Challenge discovery workshop
  • Feasibility & data assessment
  • Project charter sign-off
  • Team formation & role assignments
⚙️ Build

Research & Development

Our interdisciplinary team of faculty researchers, data scientists, and engineers develops, tests, and iterates on solutions in close collaboration with your stakeholders through structured sprint cycles.

  • Agile fortnightly sprint reviews
  • Prototype build & user testing
  • Regular steering committee updates
  • Benchmarking against industry standards
🚀 Deliver

Deployment & Knowledge Transfer

Solutions are deployed in your environment and your team is fully equipped to own and evolve the outcome independently. We provide documentation, training, and a post-project support period.

  • Production deployment & integration
  • Staff upskilling & workshops
  • Full technical documentation
  • 30-day post-launch advisory support
0
Industry projects
completed since launch
0
Enterprise partners
across 15 sectors
0
Students & researchers
placed on real projects
0
Partner satisfaction rate
across all projects

Featured Project ×

Analytics across Service, Product & Process

Three major problem domains identified in partnership with a leading FMCG enterprise in Asia Pacific — each addressed through applied analytics, predictive modelling, and data-driven strategy.

Service Analytics

Customer & Stakeholder Engagement

Analytics that directly serve consumers, marketing teams, and business stakeholders — delivering value through data-driven touchpoints across campaigns and CRM.

  • Consumer Needs Assessment Mapping AI productivity opportunities for employees across APAC markets
  • Business Problem Definition Translating RGM and supply chain challenges into analytics use cases with data PMs
  • Digital Campaign Activation Designing and executing consumer acquisition funnels across paid and owned channels
  • CRM Planning & Customer Engagement Supporting CRM execution with data accuracy, segmentation, and campaign readiness
Interns: Yang Yaming  ·  Nicole Khoo  ·  Jaikishen S.N.  ·  Zhao Xiangkun
Product Analytics

Predictive Models & Data Products

Building tangible analytical artefacts — predictive models, dashboards, and data products that generate actionable intelligence for the enterprise partner's marketing, CRM, and operations teams.

  • Propensity & Conversion Modelling Predict user conversion likelihood across channels; enable lookalike targeting
  • Customer Churn Prediction Model Identify at-risk consumers to trigger CRM retention interventions
  • Dormant Consumer Reactivation Model Score inactive customers for prioritised CRM messaging allocation
  • Conversion & Revenue Forecasting Forecast campaign CVR and revenue outcomes to guide budget planning
  • Power BI Campaign Dashboards Real-time performance tracking and insight reporting for stakeholders
  • RFM & Demand Forecasting Models Time series and behavioural segmentation for supply chain and customer analytics
Interns: Jin Yifan  ·  Nicole Khoo  ·  Jaikishen S.N.  ·  Zhao Xiangkun
Process Analytics

Operations & Workflow Optimisation

Using analytics to streamline internal marketing, supply chain, and technology processes — improving efficiency, quality, and scalability across APAC operations.

  • Revenue Growth Management (RGM) Promo effectiveness modelling and pricing elasticity analysis
  • Supply Chain Optimisation Demand forecasting and inventory management using ML algorithms
  • Martech Operations & Integration Operating CRM, marketing automation, CMS and analytics platforms
  • AI Adoption & Change Management Driving GenAI tool adoption through structured communication and rollout plans
  • Attribution & Media Performance Channel attribution analysis to optimise media spend ROI across campaigns
  • UAT Coordination & QA Test case development and resolution tracking for AI product quality assurance
Interns: Yang Yaming  ·  Nicole Khoo  ·  Jaikishen S.N.  ·  Zhao Xiangkun

For Enterprises

Academic depth.
Enterprise pace.

  • Access World-Class Expertise

    Tap into faculty with deep specialisations in AI, data science, cybersecurity, digital transformation, and systems design.

  • Cost-Effective R&D

    Agents Hub engagements cost a fraction of commercial consulting, with no compromise on quality — and often eligible for government co-funding support.

  • Fresh Perspectives

    Graduate students and researchers bring no organisational bias — they challenge assumptions and identify solutions insiders often miss.

  • Talent Pipeline

    Meet and evaluate high-calibre graduates who have already demonstrated impact inside your organisation before you hire.

For Researchers & Students

Real problems.
Real impact.

  • Industry-Live Experience

    Work on real enterprise challenges with real data, real constraints, and real stakeholders — far beyond what a case study can offer.

  • Academic Credit & Publications

    Agents Hub projects often qualify for academic credit and can generate peer-reviewed publications, enriching both your portfolio and the field.

  • Build Your Network

    Develop lasting relationships with industry leaders, mentors, and peers — opening doors to internships, roles, and future collaborations.

  • Proven Portfolio

    Leave with a verified portfolio of deployed, impact-measured work that speaks louder than any academic transcript.

Enterprise partner in a professional setting
The Agents Hub team didn't just build us a model — they embedded themselves in our operations, challenged our assumptions, and delivered something we could actually use and maintain. The ROI was evident within the first quarter of deployment.
Tan Wei Liang
Chief Digital Officer
Singapore Logistics Group

Trusted by leading organisations across Singapore & the region

DBS Bank ST Engineering Singtel OCBC Sembcorp IMDA GovTech PSA

Get Involved

Ready to solve your
next big challenge?

Whether you're an enterprise with a complex technology or business problem, or a researcher and student looking to make a real-world impact, we'd love to hear from you. Our programme team typically responds within three business days.